CEO & FOUNDER

Holder of an MBA in Finance from Al Akhawayn University in Ifrane (Morocco) and a Bachelor's degree in Finance from the University of Florida (USA), Younes ESSASSI began his career in investment banking as a portfolio manager.
Nearly 20 years ago, he founded his own company specializing in high-end residential development. Under his leadership, the company has delivered more than 1,500 units and generated over 800 million dollars in revenue, establishing itself as a major player in the real estate industry.
In parallel, Younes ESSASSI is also active in the education, retail, and construction sectors, bringing a diversified entrepreneurial vision and solid strategic expertise to each of his ventures.

DEPUTY MANAGING DIRECTOR

Graduated with a Bachelor's degree in Finance from Al Akhawayn University in Ifrane in 2012, Taha ESSASSI joined Anfa Realties the same year as Construction Manager.
In 2015, he was appointed Head of Operations and Quality, a key position in which he supervised construction sites, coordinated various stakeholders, and ensured strict compliance with quality standards and delivery timelines.
With his strong technical expertise and operational vision, Taha ESSASSI was promoted in 2019 to Technical Director of the Group. In 2025, he became Deputy Managing Director of Anfa Realties, reinforcing his strategic involvement in the Group's development.

EXECUTIVE DIRECTOR

Meriem FASSIHI holds a degree in Marketing from Al Akhawayn University in Ifrane. She began her career at Saham Distribution, one of Morocco's leading retail groups, where she served as Purchasing Manager from 2006 to 2009.
She then joined the fashion industry by integrating the brand "Marwa" as Product Manager, strengthening her expertise in product development and brand management.
In 2011, Meriem joined Anfa Realties, where she took charge of communication and sales. Since 2020, she has also led the Group's retail development activity, playing a central role in the commercialization of Aeria Mall, a large-scale shopping center inaugurated in 2023.
With her extensive experience and strategic commitment, Meriem FASSIHI was appointed Executive Director of Anfa Realties in 2024.

DIRECTOR OF PERFORMANCE & CORPORATE AFFAIRS

A graduate of Al Akhawayn University, Mehdi has solid experience in the retail sector.
He began his career in the telecommunications industry with two global leaders, Nokia (7 years) and Samsung (5 years), where he developed strong management and organizational skills.
Building on this expertise, he was later recruited by the Swedish group Daniel Wellington to establish the brand in Morocco and develop new distribution channels, including e-commerce.
After a rewarding experience in mass retail with EMID, a leading Moroccan company, Mehdi joined Anfa Realties as Retail Development Director. He currently serves as Director of Performance & Corporate Affairs for the Group.

CHIEF FINANCIAL OFFICER

Holding a Master's degree in Finance, Audit, and Accounting from ISCAE, Sanae began her career in an audit firm, where she gained valuable experience. She then spent 15 years with the major real estate group ONAPAR-AMETYS, a subsidiary of Al MADA Group, before taking on the role of Chief Financial Officer at REALITES Maroc two years ago.
She joined Anfa Realties to share her expertise and continue her professional growth in a dynamic and stimulating environment.

SALES DIRECTOR – "LES VILLAS D'ANFA MARRAKECH" PROJECT

Holding a Master's degree in International Trade from École Supérieure de Gestion in Paris, Sanaa AL ANDALOUSSI has over 20 years of experience in the retail sector, particularly in the development and management of international franchises in Morocco.
She began her career in logistics at Dow Chemicals, then joined Saham Distribution as Retail Division Director. She later joined Nesk Investment, where she oversaw the development of the international fashion brand Mango in the Moroccan and Algerian markets.
In 2018, she joined Anfa Realties as Retail Director, contributing to the strategic development of shopping centers.
In 2025, Sanaa AL ANDALOUSSI was appointed Sales Director for the "Les Villas d'Anfa Marrakech" project, bringing her expertise in premium retail and her understanding of the luxury residential market.

GROUP SALES DIRECTOR

Holder of a Global Executive MBA from Toulouse Business School and a Master's degree in International Trade from École Supérieure Internationale de Gestion, Redouane FILALI has over 16 years of experience in sales, commercial management, and the development of high-end real estate projects in Morocco.
He is recognized for his ability to build and lead high-performing teams, design and implement effective sales strategies, optimize project profitability, and master negotiation and closing processes while maintaining client satisfaction as a top priority.
With his strategic vision and operational know-how, he plays a key role in driving the success and growth of Anfa Realties' premium real estate projects.

TECHNICAL DIRECTOR

Holder of a Master's degree in Civil and Building Engineering from the Faculty of Science and Technology, Samir has accumulated extensive experience in the construction field.
He began his career at TGCC, Morocco's leading construction company, where he managed budgets, delivery schedules, quality control, and construction processes across numerous real estate projects (schools, towers, shopping centers, buildings, and villas).
After eight years at TGCC, Samir joined Anfa Realties as Technical Director.

GROUP MARKETING & COMMUNICATIONS DIRECTOR

Graduate in Communication from Al Akhawayn University in Ifrane, Amine BENNANI also completed an International Business Degree at the University of Surrey in the UK.
With over 15 years of experience in various communication agencies, he joined Anfa Realties in 2019, bringing strong expertise in strategic communication as well as online and offline marketing.
Today, he plays a central role within the Group, actively contributing to strengthening its brand awareness and positioning Anfa Realties as a leading player in the real estate sector.

MARKETING & COMMUNICATION MANAGER

Hajar ESSASSI holds a Master's degree in Marketing from Regent's University London and a Bachelor's degree in Marketing from Al Akhawayn University in Ifrane, Morocco.
She began her career in London at Regent's Capital Partners, an investment fund, where she worked as a Project Manager, participating in investments across real estate and education projects in London and New York.
She then moved to Dubai and joined the award-winning digital agency Buzzman—named Best International Agency in 2011—where she managed social media operations.
In 2018, Hajar joined Anfa Realties as Marketing & Communication Manager, leveraging her international experience to enhance the Group's brand strategy.